Kona turns icy eats into classroom needs

A lot of kids spent their summers making frequent stops at Kona Ice and now the Florence, Kentucky-based dessert QSR is pledging to stay with many of those youngsters through the school year by helping to pay for classroom supplies through a new partnership with AdoptAClassroom.org, a news release said. 

The average American teacher spends approximately $600 of his or her own money every year to buy classroom supplies that neither public nor private funds provide. The nonprofit AdoptAClassroom.org helps to support teachers nationally with donated funds. Kona's corporate office has pledged to fund at least 100 classrooms, and has asked each of its 500 franchisees to pitch in to fund one classroom each. 

"From the day we started Kona Ice, it has been our mission above all else to give back to the communities we serve, starting with schools," Kona Ice founder and CEO Tony Lamb said in a news release. "While we've given back more than $40 million nationally to community schools, organizations and teams in only 10 years, we know we can accomplish even more. We couldn't be more proud to partner with AdoptAClassroom.org — an incredible organization that has a direct impact on teachers and the children they dedicate their careers to."  

As part of the initiative, Kona Ice is giving AdoptAClassroom.org a portion of the proceeds from sales of Kona Ice color-changing cup. The cup changes color based on the temperature of the contents, and was chosen for the promotion so that customers can "see" the change their purchase makes in the community. 

"Teachers already dedicate so much of their lives to their students, they shouldn't have to spend large sums of their own money on classroom supplies," AdoptAClassroom.org Executive Director Ann Ness said in the release. "We are delighted to have Kona Ice join us in our efforts to lessen the financial burden put on teachers."


Topics: Business Strategy and Profitability, Social Responsibility

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