News

Krispy Kreme expands WiFi locations

August 9, 2011

Krispy Kreme stores in Nevada, Colorado, Utah, Idaho and Wisconsin, operated by Las Vegas-based franchisee Westward Dough Operating Company LLC, have added wireless Internet services through a partnership with Boingo Wireless Inc.

Boingo's WiFi service offering – based on the company's neutral host roaming platform – is available immediately at all Krispy Kreme stores operated by Westward Dough. Visitors can access Boingo WiFi on their smartphones, tablets and laptops as a complimentary service when visiting a store.

"Boingo's managed WiFi service helps us deliver a high-quality network with special attention paid to security and reliability," said Lincoln Spoor, chief executive officer, Westward Dough Operating Company LLC. "They also bring marketing savvy and a local and national customer base who like doughnuts, which will help us reach out to more visitors looking for decadent treats and world class WiFi."

Colby Goff, Boingo's senior vice president of strategy and business development, said market data is predicting that exponential mobile data consumption will outpace cellular network capacity.

"Expanding WiFi availability into key locations, such as market leading restaurants like Krispy Kreme will help ease that burden and deliver an exceptional experience to customers, while enhancing their visit to the store," he said.

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