Franchising

Krispy Kreme to enter the Netherlands

Photo: jetcityimage - stock.adobe.com

April 17, 2026

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Krispy Kreme will enter the Netherlands under a franchisee agreement with Jafa Holding BV. The country's first shop is slated to open in late 2026, according to a press release.

The company expects approximately 30 locations to open over the next five years.

"We're thrilled to bring Krispy Kreme's delicious, fresh doughnuts to the Netherlands. Partnering with Jafa Holding BV, an experienced operator with deep knowledge of the local market, expands our European presence and reinforces our commitment to sustainable, profitable growth through our capital-light franchise model," Josh Charlesworth, Krispy Kreme CEO, said in the press release.

Krispy Kreme expects to open at least 100 shops globally and three to four new international markets this year, including the Netherlands.

The brand is headquartered in Charlotte, North Carolina, and operates in more than 40 countries.