News

McDonald's 2012 Flavor Battle Championship set for Feb. 9

January 31, 2012

Grammy Award-winner Spinderella and Disc Jockeys DJ Irie, DJ Skribble and reigning Flavor Battle champ DJ JayCeeOh will join rapper Doug E. Fresh and singer/actress/rapper Teyana Taylor in Miami Beach, Fla., as three of America's top DJs battle for the McDonald's 2012 Flavor Battle Championship title.

McDonald's Flavor Battle is a national DJ competition celebrating mix-masters who spin their creative blend of hip-hop music in nightclubs across the country.

McDonald's 2012 Flavor Battle is Feb. 9 and will be broadcast live via online simulcast. Flavor Battle is conducted with Complex Media, the men's style and lifestyle network dedicated to young men 18-34, and is a private, ticketed event. DJ Rock T will serve as the house DJ for the event.

Three DJ finalists from across the U.S., each representing a McDonald's Big Burger – the Angus Third Pounder, Double Quarter Pounder with Cheese and Big Mac – will compete at the event.

Doug E. Fresh will emcee Flavor Battle as Spinderella, DJ Irie, DJ Skribble and DJ JayCeeOh judge the competition based on mixing skills, technique, performance flow and crowd appeal.

"Flavor Battle has attracted the attention of hip-hop legends because it's a dynamic competition that lets up and coming DJs step into the national spotlight and show off their unique talent," said Rob Jackson, McDonald's U.S. marketing director. "McDonald's strives to connect with the community inside and outside of our restaurants and this is just one example of how we can inspire creativity within communities across the nation."

McDonald's launched Flavor Battle in 2009 as an extension of McDonald's 365Black initiative, created to celebrate the achievements of African-Americans.

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