News

McDonald's Europe vows to promote only nutritious items online

November 27, 2011

McDonald's Europe has vowed to promote only nutritious items on its website. The QSR giant is one of 19 companies, along with Coca-Cola, Nestle and Mars, to sign a pan-European pledge advertising only "better for you" products on TV, online or in print.

According to Marketing Week, the idea comes from the World Federation of Advertisers and includes marketing space in European Union countries only.

Stephan Loerke, WFA managing director, said the pledge aims to "help foster an environment, which supports – rather than undermines – healthy lifestyles."

WFA members account for 80 percent of all food marketing spend in the European Union.

Prior to this announcement, broadcast channels such as TV ads were the only space where such restrictions existed.

Read more about health and nutrition.