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McDonald's launches Spanish Twitter account @MeEncanta

November 9, 2011

McDonald's USA is expanding its social media strategy with the launch of @MeEncanta, the chain's official Twitter handle focused on its growing number of Spanish-tweeting fans living in the U.S.

The new social media channel offers followers the latest news about McDonald's menu, exclusive promotions and information on the company's different initiatives to support the community in education, music and sports.

"Hispanics are social by nature, and one of the most active social media users group. Launching our Spanish-language Twitter page was a natural step for McDonald's as we continue to build lasting relationships with our online consumers," said Cristina Alfaro, external communications manager, McDonald's USA. "Twitter is a wonderful way to listen to our followers, participate in the conversation, and lead with timely information about the things they care about."

The new Twitter handle is managed by McDonald's national Hispanic PR agency of record, VPE Public Relations, and overseen by McDonald's communication and social media teams.

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