News

McDonald's, Living Social offering 'largest daily deal ever'

November 30, 2011

McDonald's USA and LivingSocial are teaming up to offer what they are calling the largest national QSR daily deal ever.

Starting today, LivingSocial members can purchase a $13 voucher booklet, redeemable for five individual Big Mac sandwiches and five individual large french fries.

Members will receive physical vouchers in the mail, which can then be redeemed at participating McDonald's restaurants nationwide. Members also can use the individual vouchers as stocking stuffers or gifts for others during the holidays.

"LivingSocial is the perfect partner with whom to offer our first daily deal and the largest-ever national fast food deal," said Peter Sterling, vice president, Marketing, McDonald's USA. "Both LivingSocial members and McDonald's customers are looking for delicious food at a great value, and this deal hits the sweet spot for both personal purchases and holiday gifts."

As part of the deal, McDonald's also will promote LivingSocial in restaurants and drive-thrus. To date, LivingSocial has offered three national daily deals that have generated at least 1 million vouchers sold. This deal is expected to surpass that number.

"Most of us carry fond memories of getting McDonald's gift certificates during the holidays, and this year we're providing a new daily deal twist on a classic gift," said Mitch Spolan, senior vice president at LivingSocial.

Only LivingSocial members are eligible to purchase a McDonald's voucher. To join, users can go to livingsocial.com and sign up or download the iOS or Android app on their smartphones.

Members also can use LivingSocial's Me +3 program to get their deal for free. After purchasing a McDonald's voucher, a unique URL is given to the member, and if three people buy the deal using that link, the referring member gets theirs for free.

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