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McDonald's steps up iced coffee, lunch daypart promotions

April 30, 2012

As the weather heats up, McDonald's is stepping up its iced coffee promotion through its website and social media channels, touting its vanilla, caramel, hazelnut and regular iced coffee flavors, as well as its caramel and mocha frappes.

The vanilla-flavored iced coffee also is available in sugar free. The frappes feature caramel and rich chocolate flavors, respectively, with a hint of coffee.

Here is the new commercial, "Morning Routine," promoting this beverage platform.

McDonald's also has been pushing its lunch offerings through a variety of new ad campaigns with the theme "It's Your Lunch. Take It." The commercials include a "lunch manifesto" reminding consumers to put an end to the working lunch and start working on eating it at McDonald's. There are four commercials focused on the daypart, including "Lunch Manifesto," "Go Eat Beef," "Don't Be Chicken" and "Who's With Me?"

Check out the Lunch Manifesto commercial:

Read more about marketing and promotions.