News

Moo-ve over burger joints: Chick-fil-A sets Cow Appreciation Day

June 29, 2011

Chick-fil-A restaurants nationwide will celebrate the seventh annual Cow Appreciation Day event July 8 by offering a free meal to any customer who visits one of the chain's mall or stand-alone restaurants fully dressed as a cow.

Customers willing to dress completely as a cow will receive an entrée of choice, a side item and a medium beverage during the breakfast, lunch or dinner daypart.

Chick-fil-A will award a complimentary entree to customers partially dressed in cow attire, such as a cow-spotted scarf, purse, tie, hat or other accessory.

Chick-fil-A recently launched a special website dedicated to the occasion. The site offers cow costume ideas, downloadable cow spots, masks and other bovine-themed accessories for customers to use in creating their costumes.

Chick-fil-A is also organizing a photo contest that will be co-hosted on the Cow Appreciation Day site and the chain's Facebook page. Chick-fil-A will offer a number of categories where the best cow-dressed customers will have the chance to win various prizes. Customers can upload photos for the contest from July 8-31.

Chick-fil-A's Cow Appreciation Day featured more than 450,000 participating customers last year.

"Cow Appreciation Day is a great barometer of how passionate our customers are for our brand," said Steve Robinson, Chick-fil-A's senior vice president of marketing. "While the event is a natural tie with our cow-themed marketing campaign, Cow Appreciation Day is intended to be a fun day to reward some of our most loyal customers with free food."