News

NY McDonald's restaurants launch grassroots nutrition initiative

March 29, 2012

McDonald's New York Tri-State area restaurants launched the McDonald's New York Metro Nutrition Network, a new community outreach initiative to provide funds to local organizations for grassroots nutrition programs.

Through the program, New York Tri-State McDonald's restaurant owners are offering seed money to help local organizations bring nutrition information and guidance to the communities they serve.

In addition to providing seed funding to community organizations, the group of operators will host a series of offline MeetUps throughout the Tri-State area where registered dietitians can engage directly with families and individuals seeking nutrition information.

"As local business owners, we are committed to giving back to the communities we serve and this program helps us bring McDonald's nutrition commitments to our customers," said Anthony Scari, president of the McDonald's New York Tri-State Owner/Operators Association. "We look forward to celebrating those organizations whose projects help people make informed food choices."

This initiative is an extension of McDonald's national commitment to offer improved nutrition choices. The company announced its "Commitments to Offer Improved Nutrition Choices," in July 2011, with a goal of helping customers make nutrition-minded choices. Under the program, McDonald's new Happy Meal was introduced, including fruit and a smaller size french fry.

McDonald's New York Metro Nutrition Network applications will be evaluated based on the impact of the proposed program on nutrition awareness in the community. This year, five organizations will be selected and each winning organization will be acknowledged with a presentation in their community. Tri-State area non-profit organizations can obtain an application online. The submission deadline is June 1.

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