STRATEGIC PARTNERS
December 1, 2010
Popeyes Louisiana Kitchen customers can now quench their thirst with Coca-Cola and Dr. Pepper Snapple products. Popeyes has announced a multi-year agreement with the Coca-Cola Company and Dr. Pepper Snapple Group to implement a new beverage strategy.
Popeyes embarked upon a thorough selection process conducted by a committee that included both franchise and corporate representatives. Proposals from all of the major beverage companies were considered.
Cheryl Bachelder, president and CEO of Popeyes and AFC Enterprises Inc., said in a statement that the successful launch of Popeyes Cane Sweeet Iced Tea earlier this year demonstrated the draw of having a system-wide approach to beverage sales.
“Today we are putting in place a unified strategy for fountain beverages that we expect will provide great beverage brands to our guests and strong results to the operators of our 1,500-plus restaurants nationwide,” she said.
