Roy Rogers rides back into Long Island

Roy Rogers Restaurants has signed an agreement with multi-brand franchise developer Burger Brothers Restaurant Group to open seven restaurants throughout Nassau and Suffolk Counties and Queens in New York. Roy Rogers Franchise Company LLC co-owner Jim Plamondon said it's been nearly eight years since the western-themed QSR has had doors open in Long Island. 

"We've received many requests from devoted fans to return," Plamondon said in a news release. "A year from now, we'll be answering those requests with a brand new site."

Long Island's last Roy Rogers closed in November 2010. That's when the co-owners of the brand since 2002, Plamondon and his brother, Pete Jr., were honing down the chain's locations to build a better brand. Since then, the chain has been opening new and renovated sites in Maryland, New Jersey, New York, Virginia and West Virginia, primarily through franchising. In fact, in the past three years, Roy Rogers has debuted 10 restaurants and plans to add two to four units per year in strategic markets throughout the East.

Also this month, the brand just premiered a new sandwich, the Texas Pete Spicy Chicken featuring a breaded, fried chicken breast fillet coated in spice served on a Kaiser roll with smoky chili-pepper sauce and Monterey Jack cheese. The sandwich is the brand's tribute to this National Chicken Month. 
 


Topics: Burger/Steak/BBQ, Chicken, Franchising & Growth

Companies: Roy Rogers


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