Marketing

Krystal, Hasbro partner on new kids’ meals

Photo: Krystal

September 4, 2026

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Krystal is leaning into back-to-school value with new kids meals featuring collectible Hasbro toys from My Little Pony and Tonka. Each meal includes a choice of entrée, fries or tots, a drink, activity sheet, crayons, Hasbro-branded cup and collectible toy, the company announced in a news release.

Through Nov. 1, participating Krystal locations will offer kids meals for 99 cents on Sundays with the purchase of an adult combo meal.

"Families are making real trade-offs right now, and they're paying attention to where their money goes," said Kaitlin Kees, senior director of marketing, Krystal, in the release. "A kids meal with a toy children recognize, at a price parents can feel good about, is exactly the kind of value families are looking for this time of year."