News

Sonic adds QR codes to public school fundraising campaign

October 12, 2012

For the fourth year in a row Sonic Drive-In has partnered with DonorsChoose.org to launch the Limeades for Learning campaign with a goal of donating more than half a million dollars into public school classrooms across the U.S. This year's campaign also includes a heavy mobile component through a partnership with ScanLife to help drive awareness, social sharing and consumer voting.

By placing QR Codes on millions of Sonic cups at more than 3,500 drive-ins nationwide, customers can easily access a mobile-optimized version of LimeadesForLearning.com to vote for and/or donate to their favorite teacher projects.

According to DonorsChoose.org, teachers spend about $1 billion annually out of their own pockets for basic supplies and learning materials for their students. Limeades for Learning empowers Sonic customers to help direct more than half a million dollars toward projects of their choice, created by local public school teachers.

"We are thrilled to be involved in this campaign and empowering Sonic's cause branding initiative," said Mike Wehrs, ScanLife CEO and President. "This application of QR codes reflects how easily the system can be deployed in a national integrated marketing campaign to activate mobile users and affect social change."

ScanLife QR Codes help customers vote for their favorite projects through their smartphones, as well as view the most popular projects and share their favorite projects with their social networks.

"Public school teachers in local communities need funds for learning materials, and using innovative technology like mobile barcodes is a natural fit to help build awareness from our products," said Nancy Love Robertson, Sonic vice president of Communications. "QR codes can quickly lead our customers one step closer to participating in the Limeades for Learning campaign."

Read more about mobile initiatives.