Subway adds touchscreen kiosks and mobile app to improve sales
Subway is introducing touchscreen ordering kiosks and a new mobile app in an effort to catch up with competitors like Panera Bread that have credited technology with improving sales, according to Bloomberg. Subway is also testing dedicated pickup areas for mobile orders.
The company, the largest restaurant chain, is suffering from a three-year U.S. sales decline.
The company also is adding digital menu boards and bringing Wi-Fi to some locations.
"It's really a vision and strategy in how we want to evolve," Carman Wenkoff, Subway's chief information and digital officer, told Bloomberg. "Customers are demanding a more complete experience."