News

Subway Canada launches Commit to Fit

June 12, 2011

Subway restaurants in Canada have launched "Commit to Fit," a comprehensive program designed to inspire, motivate and celebrate healthy lifestyle changes.

As part of the program, two Canadians will be selected to follow in Jared Fogle's footsteps as Subway Commit to Fit Ambassadors. They will be selected on Fogle's cross-Canada tour stopping in Vancouver, Calgary, Edmonton, Montreal, Halifax and Toronto.

Fogle famously lost 245 pounds by incorporating low-fat Subway sandwiches into his diet.

"When I made a commitment to lose weight and get healthy, my life changed," Fogle said. "Not just because of the opportunities I've been given to tell my story, but because it has inspired others to do the same. I've kept off the weight for 12 years, so I understand the power that comes with taking control of your own well-being and I can't wait to find, well, the Canadian version of me."

During the search, Subway restaurants are asking Canadians to share their stories about their commitment to living healthy, active lifestyles and how they incorporate Subway sandwiches into their diet.

In October, after a public voting period, Subway will select and name two Commit to Fit Ambassadors who will work with the company to help inspire Canadians to make their own healthy lifestyle changes. Each Commit to Fit Ambassador will also win $10,000.

New online tools and resources

Launching concurrently to the Ambassador search is a new suite of online tools and resources for Canadians, including access to information from healthy living experts including:

• Nutrition Expert Lucia Weiler, B.Sc.
• Certified Personal Trainer Louise Green
• Professional athletic trainer and co-founder of Sports Performance Centre Ltd., Colin Berenhaut
• Personal life coach and triathlete Jimmy Sévigny (who, like Jared, lost 272 pounds by incorporating exercise and eating a healthy diet including Subway sandwiches)

In addition, Canadians can access the just-launched Subway Nutrimeter online. The Nutrimeter is an interactive tool that instantly calculates the nutritional value of a customized Subway sandwich.