News

Subway Canada launches Disney World Marathon campaign

October 29, 2013

Subway Restaurants of Canada has issued a new challenge to its Commit to Fit Ambassador, Carl Savard, to run the Walt Disney World Marathon presented by Cigna on Jan. 12. Savard's participation in the marathon is the culmination of the brand's "Road to runDisney" campaign, which launched this week.

"Since becoming our Commit to Fit Ambassador in 2011, Carl has been increasingly dedicated to his healthier lifestyle and we wanted to give him a fresh challenge," said Kathleen Bell, director of National Marketing, Subway Canada. "At Subway, we're proud to fuel Canadians' healthy, active lifestyle, and our Road to runDisney campaign demonstrates this."

According to a news release, Road to runDisney is an online and events-based campaign that focuses on getting Canadians to follow and cheer for Savard as he trains for, and races in, the Walt Disney World Marathon.

Subway Canada is also launching a four-part series on Aol.ca that will provide Canadians with access to the advice Savard is receiving in preparation for race day.

Additionally, "Carl's #1 Fan Contest" has kicked off, asking Canadians to share their words of encouragement for Savard when he participates in the marathon. Canadians can participate on Subway Canada's Facebook page, and enter to win one of six running-themed prize packs.

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