Subway deploys digital signage at 5,400 European stores

Subway has tapped Cineplex Digital Media to design, deploy, support and operate a network of digital menu boards at the brand's European locations. The DMBs will allow the 5,400 stores to display enterprise-wide and tailor-made content and promotions from a single access point, according to a company press release.  As part of the partnership, CDM will provide ongoing strategic creative content, consulting services and marketing initiatives to more

Each network will consist of four 47-inch displays installed behind store counters with proprietary software that allows franchisees to manage and control in-store digital marketing. 

"As a global franchise operating in multiple countries and languages, Subway has complex business needs that require customizable solutions and maximum flexibility," Subway Europe Regional Marketing Director Mike Brouwers, said in the release. "CDM has a wealth of experience managing unique digital networks and their simplified solution to display content in multiple languages using a single source made them an obvious partner choice for this large-scale deployment."

To date, CDM has launched its digital menu boards at more than 100 Subway restaurants in the U.K., Germany, Ireland, Norway, Sweden, the Netherlands, Finland, France, Belgium, Italy and Spain. Over the coming years, the solution will also see the installation of digital screens into new and existing locations across Europe.  

Topics: Digital Signage, Display Technology, Marketing / Branding / Promotion

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