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Subway named top QSR brand for ninth year in a row

March 28, 2013

Subway has been named "Brand of the Year" in the "Quick Service Restaurant" category, according to the 2013 Harris Poll EquiTrend study. This marks the ninth year in a row that the franchise has received the highest score among quick-service brands included in the annual study.

The study, conducted by Harris Interactive, is based on consumer perceptions of more than 1,500 brands in more than 155 categories. Surveying more than 38,000 American consumers, the study measures the level of quality, familiarity and purchase consideration for each brand, and then awards "Brand of the Year" status to the top-ranked brand from each category.

"Receiving such high marks from consumers and being recognized by the well-respected Harris Poll study certainly indicates that we have been on the right path," said Suzanne Greco, Subway vice president of Research & Development and Operations. "The combination of excellent service, great tasting sandwiches and salads, healthier options, convenience, and all at a good value are cornerstones of the Subway experience, and we continually hear from our customers that these are factors they consider to be most important when deciding where to eat."

Subway was among the first brands to offer nutritional transparency, providing calorie, sodium and fat content of menu items long before the call for requirements to do so. Its sandwiches are served on bread that is fortified with calcium and vitamin D, and Subway was the first restaurant chain to earn the American Heart Association's Heart Check certification for having heart healthy meals.

Recently, Subway was also recognized by New York City Mayor Michael Bloomberg and the NYC department of Health for achieving the National Salt Reduction Initiative's sodium targets for 2012 and its commitment to achieving the goals for 2014. Thus far the sodium content of Subway Fresh Fit Sandwiches has been reduced by 28 percent and by 25 percent across the entire menu.

Read more about trends and statistics.