STRATEGIC PARTNERS
February 7, 2019
Taco Bell today said it's launched nationwide delivery via Grubhub, and to kick off the much-requested service the brand said all Grubhub orders from the chain more than $12 come with free delivery excluding tax, a news release said.
The brand said it has integrated its POS directly into the Grubhub app, which means pickup is timed to the moment an order is ready, which Taco Bell said expedites delivery. In fact, Grubhub anticipates such an uptick in order due to the brand's addition, it's bringing more drivers to areas with Taco Bell restaurants.
"Our approach to delivery is a recipe for success all around, not only benefiting our customers but also our team members, franchisees and Grubhub drivers, by streamlining how orders hit our kitchens and when they are picked up," Taco Bell, North America President Julie Felss Masino said in the release.
Customers can go online to tacobell.com and plug in their zip codes before being directed to Grubhub, or go directly to Grubhub.com or the Grubhub app to place orders at the nearest restaurant with delivery available. A U.S. partnership between Yum! Brands and Grubhub was announced in 2018, to accelerate online ordering for pickup and delivery.
"We've been working toward the moment of nationwide Taco Bell delivery since we first announced our partnership with Yum! Brands last year, and we're excited that it is now a reality," Grubhub Head of Enterprise Restaurants Seth Priebatsch, said in the release. "Diners can now order delivery from thousands of Taco Bell locations across the country, granting access to famous classics like Cheesy Gordita Crunch and Nacho Fries - when they want it, where they want it — more convenient than ever."
To further promote the delivery addition the chain has launched a new ad campaign with actor Adam DeVine as well in a series of 15-, 30- and 60-second spots.
