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Taco Bell launches Live Mas social media promotion

September 25, 2012

Taco Bell's newest promotion plays on the brand's "Live Mas" marketing tagline that debuted in February.

From now until Oct. 15, Taco Bell is inviting fans to enter their "Live Mas to Win Mas" social promotion for grand prizes or hundreds of runners-up prizes that will be given away daily. Live Mas is loosely translated to "live more."

Grand prizes include:

• Win a trip to the Taco Bell test kitchen to try top-secret new items, and help decide what gets released next.
• Win a trip to Pacifica, Calif., home of Taco Bell.
• Earn up to $5,000 to put toward college tuition, and an additional $1,000 Taco Bell gift card.
• Win a trip to Taco Bell's Seoul, South Korea, location.

To play, fans need to register through the "Live Mas to Win Mas" application on Taco Bell's Facebook page, then submit a photo of themselves "living mas" with Doritos Locos Tacos by Oct. 15.

Taco Bell will notify grand prize winners by Oct. 23.

A panel of qualified judges will determine winning entries with the highest scoring submissions based on creativity/originality, personality fitting the Taco Bell brand and fitting the contest theme of Living Mas with Doritos Locos Tacos.

Read more about social media marketing.