News

Taco Bell selects Yext to drive searches to all 7,000-plus stores

April 2, 2019

Taco Bell will use Yext to increase franchise discoverability, provide a solid customer experience and drive in-person and online orders in all 7,000 of its locations worldwide. 

"We wanted to pick the best solution, the one that was going to drive the best results for the business. Yext won across the board," Derrick Chan, Taco Bell Director of eCommerce, said in a company release. "Now, any of our restaurant owners and franchisees can be at their local restaurant, search for 'Taco Bell' or 'tacos near me,' or just 'tacos,' and see our restaurants showing up against the competitors. In a lot of areas, we're showing up in the top three ranking positions. It is a game changer."

Prior to working with Yext, Taco Bell set out to find a technology partner that could enhance search-driven metrics such as overall traffic, impressions, clicks, conversion rate, and in-store sales. After running an initial pilot program in which Yext and another solution each managed 600 location listings for 90 days, Taco Bell chose Yext.

"Taco Bell is on the cutting edge of the paradigm shift in search, from chaotic results to answers," Yext founder and CEO Howard Lerman, said in the release. "We're proud to partner with Taco Bell to put their brand verified answers everywhere."

Yext Listings is driving high-quality traffic with a measurable lift in conversion to Taco Bell's online properties, according to the release. Restaurant owners and franchisees no longer need to manually curate name, address, and other data through channels like Google, Siri, Amazon Alexa, and Bing. Instead, they may now type the information into Yext once and update it across the digital universe.