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Taco Bell's Feed the Beat artists help #BeatHunger

October 5, 2011

Taco Bell's Feed the Beat artists are leveraging their social media networks to raise awareness and donations to end world hunger. The effort is part of Taco Bell parent company Yum! Brands' World Hunger Relief campaign.

Feed the Beat alumni and current artists Portugal, The Man, Neon Trees, Hot Chelle Rae and Cobra Starship have reached out to their social media communities to spread the word about the campaign, which is the largest private sector hunger relief effort in partnership with the World Food Programme (WFP). They will continue to communicate the message to their fans through Oct. 20.

Additionally, to mark the announcement of the 2011 Feed the Beat lineup, Taco Bell (@TacoBell) is launching a social media effort for World Hunger Relief and inviting its Feed the Beat (@FeedtheBeat) artists to join the movement to #beathunger.

Taco Bell Feed the Beat artists receive $500 in Taco Bell gift cards and the chance to be included in the brand's unique marketing campaigns. As its sixth-annual lineup is announced, Feed the Beat artists are encouraged to direct their fans in posts and tweets to an online donation page, where $1 helps feed four hungry children one meal per day.

All Feed the Beat artists that decide to participate in driving awareness and funds will be featured on Taco Bell's Facebook page.

"Feed the Beat is an organic effort that began to help up-and-coming artists by giving them free Taco Bell, and it's so meaningful for us to unite it with a cause at the core of our brand: feeding the world," said Greg Creed, CEO, Taco Bell Corp. "We are grateful for the artists who are enthusiastically joining us in this movement for World Hunger Relief and encourage others to spread the word of how everyone can help make a difference."

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