News

TCBY plans 30th anniversary celebrations

September 18, 2011

TCBY has planned its official 30th anniversary celebration, with nationwide events created specifically to thank its customers. On Sept. 30, participating stores will treat fans to a $1.30 small cup or cone in traditional stores, or 30-cents-per-ounce in self-serve locations.

TCBY is also hosting a sweepstakes on its Facebook page offering fans a chance to win free fro-yo, along with a 30-percent off coupon on a single item in September.

"The past 30 years have been so kind to us at TCBY. From a single store in Little Rock, Ark., we have seen this company grow into an iconic brand, something that would have never happened without our amazing customers," said Tim Casey, CEO of TCBY. "In appreciation for their continued loyalty, we couldn't think of any better way to say 'thanks' than to offer some anniversary specials and the opportunity to win free fro-yo for a year."

Customers may visit participating stores on Sept. 30 from open to close to receive the offer. TCBY urges customers to contact their local store for details as many will host additional special events that day.

The Facebook sweepstakes runs through Sept. 30, and can only be accessed through the "30th Anniversary Sweepstakes" tab on the TCBY Facebook page.

From Monday through Friday during September, fans will have the chance to win one of two $30 gift certificates. On the final day, Sept. 30, TCBY will pick one winner who will receive a year's worth of free fro-yo, a $300 value.

Each fan that enters the contest will receive a coupon, via email, for 30-percent off a single item which they may use throughout the month of September. Contestants can only enter once through the sweepstakes submission form, but may gain more entries for each friend they "share" the contest with who enters.

Read more about promotional/branding initiatives.