News

TCBY rolls out mobile truck

May 17, 2012

TCBY has launched its new frozen yogurt truck platform in Charlotte, N.C., as part of its strategic expansion. The mobile truck model was rolled out to meet the demands of customers who requested more accessibility to TCBY's product offerings.

The truck features four flavors swirling with a rotating variation of TCBY's product line, including yogurt flavors low in fat, fat free or no sugar added in addition to a non-dairy, fat-free sorbet. The TCBY truck also offers a wide range of toppings.

A Facebook page also has been created to alert customers to the daily location of the truck throughout the area.

"Our new mobile platform exemplifies TCBY's forward-thinking approach in growing the brand and offering a new way to provide our perfected product to consumers," said Tim Casey, CEO of TCBY. "Our new frozen yogurt truck, which is designed to emulate our innovative brand look and feel, broadens our customer reach and strengthens our social media positioning."

Spearheading the new truck is TCBY area developer and franchisee Samuel Batt. Batt, who also piloted the company's first self-serve store and currently owns 10 TCBY locations, partnered with TCBY to open and/or franchise 23 TCBY self-serve locations in North Carolina and South Carolina within the next three years.

"The debut of the TCBY truck shows our continued commitment to meeting customer demands for greater accessibility of TCBY's healthy frozen yogurt products," Batt said. "Now more than ever, TCBY permeates the North and South Carolina market and remains the unparalleled leader in frozen yogurt. I am a firm believer in TCBY's product, brand and outlook for the future."

Read more about restaurant design and layout.

Photo provided by Samuel Batt.