The $210 million chicken: Subway sues over soy content reports

The $210 million chicken: Subway sues over soy content reports

About three weeks after a Canadian TV station reported roughly half of the Subway chain's chicken is soy filler, Subway is raising some flap in the form of a $210 million lawsuit, according to the New York Post.

The sandwich chain filed a suit against the Canadian Broadcasting Corp., whose CBC Marketplace news show originally aired the report Feb. 24.

"Despite our efforts to share the facts with the CBC about the high quality of our chicken and to express our strong objections to their inaccurate claims, they have not issued a retraction, as we requested,” Subway said in a Thursday statement. "Serving high-quality food to our customers is our top priority, and we are committed to seeing that this factually incorrect report is corrected."

For its part, the Canadian station has only said that it has not yet seen the suit that the New York Post said was filed in Canadian court. 

To make the soy filler claim, the show's reporters sent chicken samples from major chains there to Ontario's Trent University for DNA testing to uncover each chain's chicken-to-soy ratio In its reporting, the show revealed that tests showed Subway's chicken was just 42.8 to 53.6 percent chicken, well below the level in the same meat at rival chains like Wendy's (88.5 percent) and Tim Horton's (86.5 percent).

A week after the original Canadian TV report, Subway said tests of its chicken at two outside labs revealed only trace amounts of soy. Subway told the Post it investigated its own products, finding under 1 percent of its chicken contained soy. 

This week's lawsuit is the first time the chain has established a dollar figure for the damage it believes the station's report had on its brand. 

Photo: iStock

Topics: Business Strategy and Profitability, Chicken, Legal Issues

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