News

Tim Hortons cranks out US rewards card to crank up customer loyalty

April 10, 2019

Canada's largest QSR, Tim Hortons, has launched its Tims Rewards loyalty program in the U.S., offering a free cup of  coffee, hot tea or baked goods after every seventh store visit, a news release said. The offer doesn't, however, include free Timbits or bagels. 

"Our guests deserve a rewards program as a thank you for their loyalty," Shawn Thompson, president, Tim Hortons U.S. said in the announcement. "We’re offering both a reusable card and a digital-friendly card on the Tim Hortons app, so that it's extremely easy for our guests to use over and over again."

Customers can get reusable loyalty carda at any U.S. location, through a direct download to their digital wallets or by downloading the chain's mobile app, which tracks their loyalty status and rewards. The chain plans to unveil personalized mobile offers and discounts over the coming months as well.

For a limited time the chain is also offering rewards to customers who register their cards at the Tim Horton's website, redeemable when they buy something worth at least $1.50 by April 30.