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Tim Hortons' popular RRRoll Up the Rim game returns

February 20, 2012

Tim Hortons Café & Bake Shop's popular RRRoll Up the Rim To Win contest returns today, offering guests a one in six chance of instantly winning cash and other prizes.

This year's contest features more than $58 million in prizes.

The RRRoll Up The Rim To Win contest was created in 1986 as a "thank you" to guests. It has since grown into an annual ritual that has awarded millions of prizes.

With a purchase of a medium, large or extra-large hot beverage, guests have the opportunity to instantly win prizes, including 40 new cars; 100 Panasonic 3-D TV packages; 1,000 Coleman Camping packages; 5,000 Panasonic digital cameras; 25,000 $100 Tim Cards and more than 47 million food prizes.

The RRRoll Up The Rim To Win contest runs while cup supplies last. Prizes may be claimed until May 20.

"Our guests really look forward to this contest," said Mike Meilluer, senior vice president, U.S. Operations, Tim Hortons Café & Bake Shop. "RRRoll Up The Rim To Win is our way of saying 'thanks' to Tim Hortons coffee lovers, as well as our restaurant owners and team members who genuinely love to see their customers win."

For even more chances to win, guests can visit www.rolluptherimtowin.com to play RRRoll Up Roulette. Between Feb. 20 and March 18, guests can enter every day to earn points and win prizes.

RRRoll Up Roulette has also gone mobile this year with a new app, which is available on the website.

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