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True Drinks plans to target QSRs with kids' water product

June 28, 2013

Earlier this week, True Drinks' CEO Lance Leonard sent a letter to shareholders updating the company's progress with its AquaBall Naturally Flavored Water product.

AquaBall is a 0-Calorie, sugar-free, naturally-flavored beverage that is geared specifically toward kids. The formula was introduced in January and has since been distributed to more than 18,000 locations. The company's goal is to reach 38,000 locations by the end of this year.

Currently, AquaBall is available in retail locations such as Albertson's, Bi-Lo, Winn-Dixie, Safeway, Ingles Markets, HEB Grocery Group, Core-Mark, Loaf and Jug and more. To achieve its goal this year, the company is targeting "alternative markets," including quick-service restaurants, Leonard said.

"As the distribution of AquaBall has expanded significantly, we are focused on raising brand awareness of AquaBall Naturally Flavored Water. Our campaign is designed to communicate the benefits of AquaBall through traditional media and product sampling in strategic markets. Healthy hydration and the problems caused by today's high sugar, high caloric beverages will be part of our message to consumers," he said.

Aquaball introduced two new flavors since its initial launch, including berry and strawberry lemonade. The brand also has licensing relationships with Disney Consumer Products and Marvel Entertainment.

"Our goal is to create unique brand appeal while delivering beverages for families that encourage improved health and hydration," Leonard said.

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