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Wetzel's Pretzels reveals new mobile app

August 17, 2016

Wetzel's Pretzels unveiled its mobile app, available to U.S. IOS and Android users, according to a company press release. It allows guests to earn free pretzels through a loyalty program, pay using mobile pay, send e-gift cards and locate the nearest Wetzel's Pretzels location.

"With tons of elusive reward systems out there, we wanted to keep it simple for our loyal customers," said Wetzel's Pretzels Chief Marketing Officer Jennifer Schuler, in the release.  "Our aim was to create a program that was easy for our loyal customers to use -- and a program that would do what it was intended to, simply and generously reward customers. Buy any six pretzel items and your seventh one is on us.  It's that simple. You even get to choose your own pretzel reward."