News

White Castle launches new menu item, social media contest

August 1, 2016

White Castle is introducing a new item, pretzel chicken rings, according to a news release. The company is also kicking off a social media contest for Twitter and Instagram. Customers are invited to share pictures and descriptions of unofficial games using the hashtags, #UnofficialGames and #Contest. Three winners will receive prizes and gear for their team. The criterion, according to the report, will be creativity of the game, quality of the story and level of fun depicted in the photo.

"At White Castle, we define unofficial games as any type of game or sport that you play in the spirit of friendly competition, fun and togetherness," Jamie Richardson, White Castle VP, said in the report. "Games can be outdoors or indoors, real or imagined. So, whether our Cravers play to keep score or play for the sake of fun, we can't wait to see what they come up with."

The contest runs from through Sept. 6.