News

White Castle plans parfait launch

May 31, 2012

White Castle's Craver Nation loyalty program is hosting a "Slider Bombing" promotion, where fans can take pictures of other people and replace their head with a Slider without them knowing. Photographers with the most creative pictures "hijacked by the Crave" can win a new digital camera. The challenge ends June 11.

Additionally, the chain is hosting a buy-one-get-one promotion for its breakfast sandwich line. Craver Nation members can receive a coupon for a free breakfast slider or breakfast toast sandwich with the purchase of one.

Finally, Craver Nation members were given a sneak peak of a new dessert coming soon to the White Castle chain – Shake Parfaits. The offerings will be available in strawberry or Oreo flavors.

Read more about social media marketing.