Burger King menu to get creative

New flexible broilers allow the chain to go beyond Whoppers into casual dining fare.

Wendy's value message not enough

April 5, 2009

Advertising Age: Effective marketing during the recession means communicating assurance or value with innovation. Advertising Age examined 10 case studies from…

QSRs giving away, downsizing menu items to boost sales

April 2, 2009

Restaurants from casual dining to quick serves are trying a number of tactics to boost store traffic and sales. In addition to value menus and promotions…

French fry test names healthiest, worst brands

April 1, 2009

WebMD: French fries are by nature pretty high in calories and fat. But there's a big difference in how much calories, fat, and "bad fats" (saturated and trans…

Study finds TV ads must capture interest immediately

April 1, 2009

Advertising Age: A new study by DVR manufacturer TiVo and a company that measures viewers' biometric responses to watching TV, suggests TV advertisers barely…

Carl's Jr. P2 comps fall further, Hardee's still up

March 31, 2009

CARPINTERIA, Calif. — CKE Restaurants Inc. has announced blended same-store sales for Carl's Jr. and Hardee's were down 2.7 percent for the four weeks of…

McDonald's Corp. agrees to promote potato farming best practices

March 31, 2009

WASHINGTON, D.C. — Investment group Investor Environmental Health Network has announced that McDonald's Corp. has agreed to formally survey and promote best…

Hardee's kicks off NASCAR instant-win game

March 30, 2009

ST. LOUIS — Hardee's has teamed up with Coca-Cola North America to offer a NASCAR collectors' cup and instant-win game.   Until May 24, customers will receive…

Jack in the Box adds Mini Sirloin Burgers

March 30, 2009

SAN DIEGO — Jack in the Box restaurants has introduced Mini Sirloin Burgers — a trio of all-sirloin patties, seasoned while cooking and topped with American…

Restaurant Report Card rates restaurants' healthy options

March 29, 2009

Men's Health: The authors of the book Eat This, Not That! For Kids, David Zinczenko and Matt Goulding, have released a Restaurant Report Card for a variety of…

Whataburger headquarters move to San Antonio

March 29, 2009

SAN ANTONIO — Whataburger has purchased a building in San Antonio for its new new home office, the company has announced. Previously headquarted in Corpus…

Ad agency clicks with Hispanic teen market

March 29, 2009

The Dallas Morning News: Dallas-based Inspire understands how to target young Hispanic consumers — by connecting through lifestyle and culture, not language.

Angry customer shoots out McDonald's drive-thru window

March 29, 2009

The Salt Lake Tribune: A customer at a Salt Lake City McDonald's became enraged upon learning the restaurant had already switched to its breakfast menu when he…

A&W Restaurants to expand in Milwaukee

March 26, 2009

MILWAUKEE — A&W Restaurants continued its 90th anniversary celebration by announcing its plan to open 12 state-of-the-art drive-ins in Milwaukee by the end…

McDonald's sales growth to slow in Latin America

March 26, 2009

Bloomberg: McDonald's sales growth in Latin America will slow this year due to the recession, said Woods Staton, CEO of Buenos Aires-based Arcos Dorados SA…

CKE's year-end revenues drop slightly, profit surges

March 25, 2009

CARPINTERIA, Calif. — Despite a slight drop in revenue, CKE Restaurants Inc., parent company of Carl's Jr. and Hardee's restaurants, has recorded a 19 percent…

Hardee's goes Western with LTO Thickburger

March 25, 2009

ST. LOUIS — Hardee's has added its own version of sister company Carl's Jr.'s Western Bacon Six Dollar Burger with the limited-time-only Western Bacon…

McDonald's McCafe beats Starbucks in taste test

During a QSRWeb taste test, McCafe coffees won over Starbucks regulars, but the chain's coffeehouse atmosphere is still preferred.

Yum! Brands to buy stake in Little Sheep Group

March 24, 2009

LOUISVILLE, Ky. — Yum! Brands Inc., parent of KFC, Pizza Hut and Taco Bell, has announced that it has agreed to purchase 20 percent of the outstanding common…

Sonic coupons boost American Red Cross donor campaign

March 24, 2009

TULSA, Okla. — The American Red Cross and Sonic Corp. have announced the successful conclusion to their two-month "It takes two" campaign. The promotion, which…