White Castle switches to Zimmerman for creative

March 4, 2009

FT. LAUDERDALE, Fla. — Zimmerman has been tapped as the full-service creative agency for the White Castle restaurant chain, the company has announced. …

Carl's Jr. hurt by competitors' discounting, Hardee's comps up

March 3, 2009

CARPINTERIA, Calif. — Period one same-store sales for the four weeks ended Feb. 23 for Carl's Jr. were down 0.6 percent and up 3.2 percent at Hardee's, parent…

Burger King franchisee encouraged by Q4 results

March 3, 2009

SYRACUSE, N.Y. — Carrols Restaurant Group Inc., parent company of Carrols Corp., the largest Burger King franchisee and owner and operator of two fast casaul…

McDonald's offers gift card to customer arrested for 911 complaint

March 3, 2009

Fox News has reported that McDonald's has sent a gift card for a free meal to a Florida woman arrested after calling 911 three times to report the Fort Pierce…

McDonald's honors its top restaurant managers

March 2, 2009

CHICAGO — McDonald's has honored its top restaurant managers with the 2008 Ray Kroc Award, an annual performance-based award that recognizes the top performing…

Energy management system helps Wendy's franchisee save

March 2, 2009

Chain Leader: Emerald Foods, a Houston-based Wendy's franchise that operates 44 restaurants, has installed an energy management system that automatically…

Experts differ on Jack in the Box viral marketing ROI

March 2, 2009

The San Diego Union-Tribune: Jack in the Box has used a variety of media to continue the "drama" of its fictitious mascot, who was depicted as being hit by a…

Wendy's/Arby's reports Q4 loss on non-cash charges

March 1, 2009

ATLANTA — Wendy's/Arby's Group Inc., parent company of Wendy's International Inc. and Arby's Restaurant Group Inc., has reported a $393.2 million loss for the…

White Castle free lunch giveaway focuses on childhood hunger

March 1, 2009

COLUMBUS, Ohio — Street teams have started distributing 100,000 "free lunch" brown paper sacks in cities where White Castle restaurants operate to raise…

Burger King beef costs down

February 26, 2009

CNN Money: Beef costs for Burger King have plunged nearly 25 percent so far this year as weaker global demand and more supply have sent prices lower.   Burger…

McDonald's intros new kids meals

February 26, 2009

Sony Pictures Television and Marvel Entertainment have joined forces with McDonald's on the creation of a specially branded Happy Meal program based on the…

McDonald's plans 40 Russia stores in 2009

February 26, 2009

The Moscow Times: McDonald's will invest $120 million to open 40 new Russian restaurants this year, the company has announced. The company also will increase…

Hardee's to air user-generated TV spots

February 25, 2009

ST. LOUIS — Hardee's is unveiling 16 new user-created television spots for its Little Thickburger advertising campaign in markets throughout the Midwest and…

McDonald's employee arrested for drive-thru drug dealing

February 25, 2009

WJZ-TV 13 (Baltimore): Police have arrested an employee at an Edgewater, Md., McDonald's for dealing drugs out of the drive-thru. Police said the employee…

Putting the right spin on a PR crisis

McDonald's criticized for an employee's denied workers' comp claim after he was shot saving a customer.

Yum! Brands creates president of global branding position

February 24, 2009

LOUISVILLE, Ky. — Yum! Brands Inc. has announced the appointment of Micky Pant, 54, as president, global branding, a newly created position reporting directly…

McDonald's USA partners with Cornell Research Center

February 24, 2009

ITHACA, N.Y. — McDonald's USA has joined Cornell's Center for Hospitality Research as a senior partner.   "This is a time for all industry leaders to step up…

Jack in the Box adds fish sandwich deal

February 23, 2009

SAN DIEGO — Jack in the Box is introducing a new value deal – 2 for $3 fish filet sandwiches.   The fish filet sandwich, which features two crispy fish…

McDonald's makes Health magazine's healthiest list

February 23, 2009

Health magazine has ranked America's top 10 healthiest meals at limited-service restaurants. McDonald's, the only quick-service restaurant on the list, comes…

Wendy's/Arby's Group announces Q4 2008 earnings call

February 23, 2009

ATLANTA — Wendy's/Arby's Group Inc., parent company of Wendy's International Inc. and Arby's Restaurant Group Inc., has announced that it will release…