McDonald's top manager succeeds by focusing on people

Norma Hernandez was named one of 141 of the company's best managers this year. Here's a look at how she got there.

$2 price point could be game changing, at least for Taco Bell

May 20, 2010

In less than a week, the quick-service industry has experienced two dramatic price-point shifts at both ends of the spectrum. First Taco Bell introduced the $…

Burger King, Taco Bell kick off summer promotions

May 20, 2010

Beginning today, Burger King Corp. offers thousands of fans a rare chance to "hit the track" with Tony Stewart as he races toward Victory Lane at the Daytona…

McDonald's top manager succeeds by focusing on people

Norma Hernandez was named one of 141 of the company's best managers this year. Here's a look at how she got there.

HSUS, PETA to address Yum!, McDonald's shareholders

May 19, 2010

Two animal rights groups will be addressing shareholders of the leading quick-service restaurant companies today at their annual meetings.   As shareholders…

Report: Sandwiches, burgers prove recession resilient

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

HSUS, PETA to address Yum!, McDonald's shareholders

May 19, 2010

Two animal rights groups will be addressing shareholders of the leading quick-service restaurant companies today at their annual meetings.   As shareholders…

Report: Sandwiches, burgers prove recession resilient

by

May 19, 2010

Sandwiches and burgers still prove to bring in revenues for both quick-service and full service restaurants. According to market research company The NPD…

McDonald's kids' Shrek promo includes fruits & veggies push

May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

Utah teen acquitted in McDonald's rap-order case

May 18, 2010

A teenager charged with disorderly conduct after attempting to rap his order at an American Fork, Utah, McDonald's has been acquitted, the Salt Lake Tribune…

KFC's 'Unthink' slogan not memorable, study finds

May 18, 2010

Catchy slogans have long been a key tactic for marketers seeking to encapsulate a brand image in only a few words. From Allstate's "You're in good hands" to…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.

McDonald's kids' Shrek promo includes fruits & veggies push

by

May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

Utah teen acquitted in McDonald's rap-order case

by

May 18, 2010

A teenager charged with disorderly conduct after attempting to rap his order at an American Fork, Utah, McDonald's has been acquitted, the Salt Lake Tribune…

KFC's 'Unthink' slogan not memorable, study finds

May 18, 2010

Catchy slogans have long been a key tactic for marketers seeking to encapsulate a brand image in only a few words. From Allstate's "You're in good hands" to…

Burger King Fire-Grilled Ribs push casual dining price point

May 18, 2010

While Taco Bell has created buzz with its $2 combo meals, Burger King's new Fire-Grilled Ribs is catching media and consumer attention for its higher price…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.

Burgerville implements Nutricate nutritional marketing solution

May 17, 2010

As restaurants are preparing to comply with national menu labeling requirements, 39-unit chain Burgerville is putting nutritional information in its customer's…

Jack in the Box gives specialty drinks the raspberries

May 17, 2010

As McDonald's moves forward with its national smoothie rollout and $1 soft drink deals, Jack in the Box also is strengthening its beverage offerings with a new…