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FAT Brands rebranding as OHG

Photo: OHG

September 30, 2026

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FAT Brands is rebranding as OHG (Original. Honest. Good.) following its acquisition by FBG Bid Co. LLC in June 2026, marking a fresh start after the multi-brand restaurant operator filed for Chapter 11 bankruptcy protection earlier this year.

The company filed for Chapter 11 in the U.S. Bankruptcy Court for the Southern District of Texas in January 2026 to restructure its debt and deleverage its balance sheet. At the time, FAT Brands CEO Andy Wiederhorn said the filing would provide the opportunity to strengthen the company's capital structure and support its concepts.

Wiederhorn's tenure leading the company saw significant shifts. After stepping down as CEO in 2023 amid a federal investigation into allegations of a $47 million loan scheme, Wiederhorn returned to the CEO role in September 2025, after federal prosecutors dropped all criminal charges against him in July 2025.

Following the bankruptcy filing and subsequent restructuring agreements with lenders earlier this year, Wiederhorn departed the company with a $5 million settlement, paving the way for lender entity FBG Bid Co. LLC to acquire the portfolio in June.

The launch of OHG Brands brings 12 iconic quick-service, fast-casual and casual dining concepts under the new corporate entity, including Round Table Pizza, Fatburger, Marble Slab Creamery, Johnny Rockets, Fazoli's, Great American Cookies, Buffalo's Cafe & Express, Hurricane Grill & Wings, Pretzelmaker, Native Grill & Wings, and Ponderosa and Bonanza Steakhouses, according to a company press release.

As a global restaurant franchising parent company, OHG Brands now oversees more than 1,700 franchised and company-owned units worldwide.

According to company officials, the identity centers on leveraging brand heritage to drive growth, menu innovation and modern customer engagement across global markets.

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