Frozen yogurt chain jumps into the coffee space

by Alicia Kelso — Editor, QSRWeb.com

Fro.Zen.Yo spent a year developing proprietary Zombie Coffee.

5 ways mobile-based loyalty programs will grow your business

Mobile-based loyalty programs allow you to connect with your customers anytime through text messaging so you can send instant incentives, which can stimulate…

Burger King launches biggest marketing, menu initiatives ever

by Alicia Kelso — Editor, QSRWeb.com

New website, menu boards, uniforms and packaging have also been introduced.

Brands get nostalgic in updating to Facebook Timeline

by Alicia Kelso — Editor, QSRWeb.com

Chains need to take advantage of the new design or risk losing engagement.

Krispy Kreme plans to accelerate coffee program

by Alicia Kelso — Editor, QSRWeb.com

Company's shares jump 4 percent after big Q4 profit reported.

McDonald's CEO Jim Skinner to retire; COO Don Thompson to succeed

by Alicia Kelso — Editor, QSRWeb.com

Skinner was an architect of chain’s Plan to Win strategy, which included reimaged restaurants and a broader menu.

TCBY dives into retail with pre-packaged frozen yogurt launch

by Alicia Kelso — Editor, QSRWeb.com

Agreement deal includes 3,000 Wal-Mart locations.

Wendy's vs. Burger King: A shift in perception

by Alicia Kelso — Editor, QSRWeb.com

The burger wars have shifted in Wendy's favor in part because of favorable consumer perception.

Seattle's Best Coffee launches new drive-thru concept

by Alicia Kelso — Editor, QSRWeb.com

The brand is also offering fresh-baked muffins, cookies, multigrain bars, breakfast sandwiches and snack items.

Burger King beginning to see turnaround effects

by Alicia Kelso — Editor, QSRWeb.com

December was a strong month for the chain, buoyed by the launch of soft serve ice cream, new french fries and the BK Crown Program geared toward kids.

The benefits of in-store digital menu boards

by Christopher Hall

At the Digital Signage Expo in Las Vegas, quick service restaurant operators and digital signage proponents held a panel discussion about the deployment…

Popeyes to accelerate unit reimaging

by Alicia Kelso — Editor, QSRWeb.com

Company adds leadership development to strategic plan.

Turning social media mentions into best-in-class business insight

Operators must understand the difference between marketing and operational insights from online feedback before they can use that information to their…

Subway TV & Radio digital signage program expanding systemwide

by Alicia Kelso — Editor, QSRWeb.com

The programming highlights core menu items, in-store promotions and music for customers in the queue.

Wendy's plans new ad campaign as part of brand rejuvenation

by Alicia Kelso — Editor, QSRWeb.com

New products this year will feature twists on natural-cut fries and classic spicy chicken club.

Covering the basics of QR codes

by Alicia Kelso — Editor, QSRWeb.com

Nick Sears of rVue discusses how QR codes work, and how to best interact with and implement them into a mobile marketing strategy.  

Commentary: Restaurants need to embrace a health and wellness strategy

From Burger King's barbell breakfast menu to McDonald's apple slices and sodium reduction commitment, chains are wise to embrace a health and wellness strategy.

Milio's Sandwiches plans to quadruple footprint in five years

by Alicia Kelso — Editor, QSRWeb.com

Chain will focus on value menu system, operations and marketing.

Arby's selects former Burger King agency to steer marketing message

by Alicia Kelso — Editor, QSRWeb.com

Announcement comes about a month after the chain hired former BK CMO.

Seafood promotions kick off Lenten season

by Alicia Kelso — Editor, QSRWeb.com

About 23 percent of McDonald's Filet-O-Fish sandwiches are purchased during Lent.