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Business Strategy and Profitability News & Media

Trufoods' revamped brands ready for growth

The two-year-old franchising company has big plans for its four small QSR chains.

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Burger King plans to complete breakfast revamp in Q4

June 24, 2010

Burger King is pinning its hopes on its breakfast program, with the remainder of the lin'es new offerings to launch later this year, the company announced at a…

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It’s the food, stupid

by Janet Eden-Harris — CMO & SVP Strategy, Market Force

Fast Food. Quick Serve. The very names of the industry describe the focus on speed. So we’d all be forgiven if we guessed that the most important criteria for…

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