Regional chicken chain thrives on small-town values

Golden Chick never forgets that it's a part of the community.

Church's Chicken benefits from goodwill from $20,000 giveaway

The chain's Random Acts of Goodness campaign gave customers a total of $20,000 over four months.

Customers go all out for Cow Appreciation Day

Consumers don a variety of cow accessories to get a free Chick-fil-A combo meal.

Twitter adds new mix to QSR marketing, CRM

Brands are finding value in real-time communication via the microblogging site.

Chick-fil-A continues to peck away at breakfast market share

With product giveaways and a marketing push, the chain works to convince consumers that chicken is not just for dinner anymore.

Customer satisfaction, economic indicators continue to rise

QSR customer satisfaction has matched its highest score ever, with Wendy's in the lead.

El Pollo Loco winning this round of chicken war

The small, high-end QSR chain is waging a successful, all-out assault on KFC's grilled chicken line.

Commentary: Time to UNthink 'free'?

by Lori Walderich — CMO, Top That! Pizza

A marketing expert weighs in on KFC's missteps with its Oprah-endorsed grilled chicken meal coupon.

KFC scrambles to recover from Oprah coupon PR nightmare

A downloadable offer for two-piece grilled chicken meal jams Web site and stores across the country.

Planning ahead key to one-day promotions

A Popeyes operator learns that even the best preparation doesn't compare to actually going through the paces.

Popeyes rewards its top franchisees with culinary program

The brand's 2008 Gold, Silver and Bronze Plate winners get a taste of Louisiana cuisine in the company's first Popeyes Louisiana Heritage Culinary Institute.

Church's Chicken sweetens franchising deals

The Southern chicken chain introduces a modular building prototype, leasing packages and more in order to speed up store openings by franchisees.

Grandy's heats up its menu, sales

The homestyle chicken chain's venture into spicy menu items helps boost comps and kicks off its first round of limited-time offerings.

Popeyes finds practice makes perfect

The brands' New Orleans stores spend months preparing for Mardi Gras sales.

How safe will QSRs play it this year?

Operators likely to avoid menu experiments; rollouts may be put on hold.

Chick-fil-A opens newest stand-alone in Louisville, Ky.

Customers flock to store for year's worth of meals.

QSRs explore catering

Subway leads efforts with large orders, party trays.

Chicken wars

KFC may have a tough time competing in the grilled chicken category.  

QSRs bank on value menus

How the U.S. dollar has a great deal of purchasing power on the QSR menu.

QSRs feel economic pinch

by Valerie Killifer — senior editor, NetWorld Alliance

As consumers tighten their wallets, operators scale back locations.