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Chicken Features

Sugar's comeback slowly reaching into QSR

Retail brands are using the ingredient as a marketing ploy, but cost and other factors may be holding fast food companies back.

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Trufoods' revamped brands ready for growth

The two-year-old franchising company has big plans for its four small QSR chains.

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How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

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How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

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How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

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How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

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NRA: Planet Retail session offers case studies for international expansion

Identify growing markets that are unsaturated, panelists said — then learn from leading QSR wins and losses.

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NRA: Planet Retail session offers case studies for international expansion

Identify growing markets that are unsaturated, panelists said — then learn from leading QSR wins and losses.

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Geo-based Pepsi Loot app to drive traffic to QSRs

With the new app, consumers will earn points and rewards for checking in at restaurants that serve Pepsi.

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Geo-based Pepsi Loot app to drive traffic to QSRs

With the new app, consumers will earn points and rewards for checking in at restaurants that serve Pepsi.

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Will PETA ever give up its campaign against the QSR industry?

The animal rights organization continues to press KFC and McDonald's to switch to what it claims is more humane processing for poultry.

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Will PETA ever give up its campaign against the QSR industry?

The animal rights organization continues to press KFC and McDonald's to switch to what it claims is more humane processing for poultry.

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Popeyes franchisee says incentive program pays off

The company rewards its top-performing GM with a new car, but the results continue long after the giveaway.

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Popeyes franchisee says incentive program pays off

The company rewards its top-performing GM with a new car, but the results continue long after the giveaway.

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Popeyes R&D finds inspiration in culinary immersion experience

The Popeyes Louisiana Heritage Culinary Institute offers the company's top franchisees and its culinary team a taste of New Orleans.

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Popeyes R&D finds inspiration in culinary immersion experience

The Popeyes Louisiana Heritage Culinary Institute offers the company's top franchisees and its culinary team a taste of New Orleans.

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Popeyes: Improving the experience

With a focus on customer service and speeding up drive-thru times, the chicken chain ended 2009 in the sweet spot.

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Popeyes: Improving the experience

With a focus on customer service and speeding up drive-thru times, the chicken chain ended 2009 in the sweet spot.

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Popeyes Pay Day pays off slower this year

Consumer response to this year's promotion may be a signal that value no longer speaks volumes.

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Popeyes Pay Day pays off slower this year

Consumer response to this year's promotion may be a signal that value no longer speaks volumes.

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