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Chicken Features

Different approaches taken to navigate rising food costs

by Valerie Killifer — senior editor, NetWorld Alliance

Fast casuals have relied on menu price increases, while QSRs shift focus to value proposition.

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Menu, marketing overhauls boost Burger King profits

by Alicia Kelso — Editor, QSRWeb.com

Second quarter yields positive sales, international momentum.

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McDonald's focusing on value in slowing global economy

by Alicia Kelso — Editor, QSRWeb.com

Breakfast and beverage platforms continue to gain momentum.

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Chick-fil-A responds to 'anti gay' Facebook criticism

by Alicia Kelso — Editor, QSRWeb.com

Brand's Facebook page dominated by this conversation.

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QSR culinary trends of 2012 (so far)

Segment focuses on bite-sized items, frozen beverages, spicier flavor profiles.

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Popeyes lifted by national marketing, promotional offerings

by Alicia Kelso — Editor, QSRWeb.com

Recent limited time offerings have set sales records.

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Menu spotlight shifts to chicken as beef prices rise

by Alicia Kelso — Editor, QSRWeb.com

The number of U.S. menu items with poultry as an ingredient has climbed an average of 12 percent in the past three years.

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Experts weigh in on cost effective menu improvements

by Alicia Kelso — Editor, QSRWeb.com

Innovation can be achieved with items that already exist in the kitchen.

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Menu additions, media package boost Carl's Jr., Hardee's

by Alicia Kelso — Editor, QSRWeb.com

Parent company takes advantage of media package with simultaneous product introductions.

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Burger King launches biggest marketing, menu initiatives ever

by Alicia Kelso — Editor, QSRWeb.com

New website, menu boards, uniforms and packaging have also been introduced.

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Popeyes to accelerate unit reimaging

by Alicia Kelso — Editor, QSRWeb.com

Company adds leadership development to strategic plan.

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Yum! Brands to continue bullish growth after posting 30% profit

by Alicia Kelso — Editor, QSRWeb.com

Louisville, Ky.-based Yum! Brands has found its sweet spot in China, posting 19 percent same-store sales growth in that country in 2011. The company reported…

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QSRs embracing Super Bowl marketing juggernaut

by Alicia Kelso — Editor, QSRWeb.com

Sales of chicken wings expected to surpass pizza for the game.

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McDonald's reports 11 percent profit, plans 1,300 new stores

by Alicia Kelso — Editor, QSRWeb.com

Chicken McBites, blueberry banana nut oatmeal and Cherry Berry Chiller iced beverage ready for menu debut.

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How Subway created the top brand buzz

by Alicia Kelso — Editor, QSRWeb.com

Differentiation is the key to generating — and maintaining — positive consumer perception.

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The Domino’s Effect: Honest feedback yielding honest advertising

by Alicia Kelso — Editor, QSRWeb.com

Some level of company candor is necessary in the days of social media.  

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A small world, after all: International QSR opens in Disney

by Alicia Kelso — Editor, QSRWeb.com

Pollo Campero teamed up with its Orlando franchisee Larry Levy to develop and launch Fresh-A-Peel, which features healthier menu options. Both brands are new…

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KFC U.K. units testing table touch screens

by Alicia Kelso — Editor, QSRWeb.com

KFC outlets in Nuneaton and Cannock, United Kingdom are testing minature projection systems that offer touch screen technology in the restaurants' tables and…

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East Coast Wings develops QSR prototype

by

In a report issued July 20, the NPD Group stated that QSR unit counts are down 1 percent within the past year.

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BBI reinvents Rex's Chicken, has record-breaking sales in first week

Since going bankrupt in 1999, Rex's Chicken has been a thing of the past, until now. June 21 marked the grand opening of the new Rex’s Chicken in Bixby, Okla.

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