Chicken News & Media
Experts weigh in on cost effective menu improvements
by Alicia Kelso — Editor, QSRWeb.com
Innovation can be achieved with items that already exist in the kitchen.
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Chick-fil-A promotes five to executive vice president spots
May 11, 2012
Dan T. Cathy, president and COO of Chick-fil-A Inc., has announced the promotion of each member of the company's executive committee from senior vice president…
read nowJack in the Box adds four items to Value Menu
May 10, 2012
Beginning today, Jack in the Box restaurants are featuring four new items on its value menu, including chicken nuggets with all white meat.
read nowMcDonald's introduces 'Flavors of Summer' items
May 9, 2012
McDonald's has introduced its new McCafe Cherry Berry Chiller and Blueberry Banana Nut Oatmeal as part of its 'Flavors of Summer' limited time menu line-up.
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Burger King offers promotional price for Crispy Chicken Strips
May 3, 2012
Burger King restaurants nationwide are offering guests the chance to try the new Crispy Chicken Strips at a special promotional price May 5 and 6. For those…
read nowArby's promotes 'Gourmazing' Market Fresh line
May 1, 2012
Arby's has brought back its popular Pecan Chicken Salad sandwich and wraps, part of its Market Fresh line, for a limited time.
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McDonald's steps up iced coffee, lunch daypart promotions
April 30, 2012
As the weather heats up, McDonald's is stepping up its iced coffee promotion through its website and social media channels, touting its vanilla, caramel…
read nowPopeyes' new digital agency debuts social media 'Mood Wing' app
April 30, 2012
Popeyes Louisiana Kitchen has launched a national promotion featuring a "Mood Wing" app in celebration of its Bonafide Bone-in Chicken. The campaign was…
read nowKFC ordered to pay $8.3 million for salmonella poisoning
April 27, 2012
An Australian judge ordered KFC to pay $8.3 million in damages to the family of a girl who suffered brain damage from salmonella poisoning after eating a…
read nowWhataburger introduces Whatachick'n Bites
April 16, 2012
Whataburger will debut the chain's newest menu item – Whatachick'n Bites – at restaurants beginning today.
read nowMcDonald's testing Cheddar Bacon Onion burger, chicken sandwich
April 13, 2012
McDonald's is currently testing a Cheddar Bacon Onion Angus Burger and Cheddar Bacon Onion Premium Chicken Sandwich in South Florida markets.
read nowBurger King offers introductory deal on chicken wraps
April 12, 2012
Burger King is inviting consumers to try its new chicken wraps for $1 this weekend only.
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Menu additions, media package boost Carl's Jr., Hardee's
by Alicia Kelso — Editor, QSRWeb.com
Parent company takes advantage of media package with simultaneous product introductions.
read nowWendy's new tagline: 'Now that's better'
April 6, 2012
During Wendy's most recent earnings call last month, CEO Emil Brolick talked about how the company's next marketing campaign – succeeding the longstanding "You…
read nowPopeyes expanding in Indianapolis market
April 5, 2012
During Popeyes' most recent earnings call last month, CEO Cheryl Bachelder said the company will focus its short-term growth on the Indianapolis market. Those…
read nowBurger King rolls out healthier items in Latin America
April 5, 2012
Burger King has launched the BK Pasos Positivos program, a corporate responsibility program, in its Latin America and Caribbean restaurants.
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Burger King launches biggest marketing, menu initiatives ever
by Alicia Kelso — Editor, QSRWeb.com
New website, menu boards, uniforms and packaging have also been introduced.
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KFC has high stakes in March Madness Final Four
March 30, 2012
Many restaurants have been going all out with promotions since March Madness began, and for good reason — NCAA men's basketball engages their heavy user…
read nowBurger King tests entree salads, breakfast burritos
March 29, 2012
As part of its extensive menu enhancement efforts, Burger King is testing premium entrée salads and breakfast burritos in select markets.
read nowMcDonald's UK invests in sustainable program
March 27, 2012
McDonald's UK has launched a new program called Farm Forward, aimed at increasing its supply chain sustainability by supporting British and Irish farmers.
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