KFC publicity stunt ends in international incident

October 27, 2009

KFC's latest publicity stunt involving the United Nations is just another example of the outrageous means Yum! Brands chains will take to get attention.   Last…

KFC launches NFL-themed $5 meal, video game giveaway

October 27, 2009

KFC has introduced a new $5 meal, the $5 Madden NFL Box, now available at U.S. KFC restaurants. The meal includes a choice of one of six KFC favorites, a side…

KFC holds free-piece grilled giveaway, El Pollo Loco counters with contest

October 25, 2009

KFC is offering customers a free piece of grilled chicken today at participating U.S. stores. Customers are limited to one free piece per person, with the free…

Stacking up to McDonald's

If the burger giant won the recession, how did the other QSRs fare?

Former ad exec illustrates agency missteps with KFC in new book

October 18, 2009

Former advertising executive James P. Othmer describes how his then-agency lost the KFC account in his new book, "Ad Land: Searching for the Meaning of Life on…

Chick-fil-A turns raving fan into social media strategist

October 15, 2009

When Chick-fil-A first checked out Facebook as part of its social media strategy early last year, the chain found super fan Brandy Bitzer had already created a…

Church's Chicken finds opportunity to test breakfast

The chain recently bought and converted 23 Mrs. Winners locations and has adapted that brand's menu to learn about the breakfast daypart.

QSRs must mind their brand as they look ahead

Preparing for the economic recovery means making smart moves in marketing and branding.

Yum! predicts tough Q4 for U.S. outlets

October 7, 2009

Yum! Brands chief financial officer Rick Carucci told investors and analysts in the company's earnings call yesterday that the company expects the fourth…

Study: NYC menu labeling not leading to healthier food choices

October 6, 2009

Recent studies into the impact of a moratorium on fast food stores and menu labeling may be indications that legislative attempts to curb obesity through those…

Growth in China boosts Yum!'s Q3 2009 income

October 6, 2009

Yum! Brands Inc., parent company of KFC, Taco Bell and Pizza Hut, has reported that its growth for the third quarter ended Sept. 5 was driven by new stores in…

Church's Chicken names new CMO

October 5, 2009

Church's Chicken has announced that Anthony M. "Tony" Lavely has been named its chief marketing officer, effective immediately. Lavely will be responsible for…

KFC raises World Hunger Relief awareness with temporary shutdowns

September 29, 2009

KFC is temporarily closing restaurants across the country as part of its efforts to raise awareness about — and funds for — its World Hunger Relief program. …

Advocacy group sues KFC over grilled chicken

September 23, 2009

National health advocacy group Physicians Committee for Responsible Medicine (PCRM) has filed suit against KFC for its failure under California law to warn…

Yum! launches hunger relief effort

September 22, 2009

Yum! Brands, parent company of the KFC, Pizza Hut, Taco Bell, A&W and Long John Silver's brands, is launching its annual World Hunger Relief campaign with…

Pollo Campero celebrates National Chicken Month with giveaway

September 21, 2009

In honor of National Chicken Month, Pollo Campero will give away one free fried chicken leg or thigh on Sept. 23 at any of the chain's more than 50 U.S.

California restaurants to give free kids' meals on Family Day

September 20, 2009

The California Restaurant Association and Maria Shriver, wife of California Governor Arnold Schwarzenegger, have joined forces to encourage families to spend…

Atlas moving van drivers name favorite fast food, coffee

September 17, 2009

Atlas recently surveyed its professional van operators on a variety of topics, including their favorite fast food restaurant and coffee.   For fast food, their…

Bojangles' Golf Classic raises $154K for MDA

September 17, 2009

Bojangles' Restaurants Inc. executives, franchisees and vendors came together for a day of golf earlier this week and raised $153,635 to support the Muscular…

El Pollo Loco intros LTO wings

September 13, 2009

El Pollo Loco has introduced its new Buffaloco Wings for a limited time, the company has announced.   Buffaloco Wings are prepared to order and then smothered…