Former ad exec illustrates agency missteps with KFC in new book

October 18, 2009

Former advertising executive James P. Othmer describes how his then-agency lost the KFC account in his new book, "Ad Land: Searching for the Meaning of Life on…

Chick-fil-A turns raving fan into social media strategist

October 15, 2009

When Chick-fil-A first checked out Facebook as part of its social media strategy early last year, the chain found super fan Brandy Bitzer had already created a…

Church's Chicken finds opportunity to test breakfast

The chain recently bought and converted 23 Mrs. Winners locations and has adapted that brand's menu to learn about the breakfast daypart.

QSRs must mind their brand as they look ahead

Preparing for the economic recovery means making smart moves in marketing and branding.

Yum! predicts tough Q4 for U.S. outlets

October 7, 2009

Yum! Brands chief financial officer Rick Carucci told investors and analysts in the company's earnings call yesterday that the company expects the fourth…

Study: NYC menu labeling not leading to healthier food choices

October 6, 2009

Recent studies into the impact of a moratorium on fast food stores and menu labeling may be indications that legislative attempts to curb obesity through those…

Growth in China boosts Yum!'s Q3 2009 income

October 6, 2009

Yum! Brands Inc., parent company of KFC, Taco Bell and Pizza Hut, has reported that its growth for the third quarter ended Sept. 5 was driven by new stores in…

Church's Chicken names new CMO

October 5, 2009

Church's Chicken has announced that Anthony M. "Tony" Lavely has been named its chief marketing officer, effective immediately. Lavely will be responsible for…

KFC raises World Hunger Relief awareness with temporary shutdowns

September 29, 2009

KFC is temporarily closing restaurants across the country as part of its efforts to raise awareness about — and funds for — its World Hunger Relief program. …

Advocacy group sues KFC over grilled chicken

September 23, 2009

National health advocacy group Physicians Committee for Responsible Medicine (PCRM) has filed suit against KFC for its failure under California law to warn…

Yum! launches hunger relief effort

September 22, 2009

Yum! Brands, parent company of the KFC, Pizza Hut, Taco Bell, A&W and Long John Silver's brands, is launching its annual World Hunger Relief campaign with…

Pollo Campero celebrates National Chicken Month with giveaway

September 21, 2009

In honor of National Chicken Month, Pollo Campero will give away one free fried chicken leg or thigh on Sept. 23 at any of the chain's more than 50 U.S.

California restaurants to give free kids' meals on Family Day

September 20, 2009

The California Restaurant Association and Maria Shriver, wife of California Governor Arnold Schwarzenegger, have joined forces to encourage families to spend…

Atlas moving van drivers name favorite fast food, coffee

September 17, 2009

Atlas recently surveyed its professional van operators on a variety of topics, including their favorite fast food restaurant and coffee.   For fast food, their…

Bojangles' Golf Classic raises $154K for MDA

September 17, 2009

Bojangles' Restaurants Inc. executives, franchisees and vendors came together for a day of golf earlier this week and raised $153,635 to support the Muscular…

El Pollo Loco intros LTO wings

September 13, 2009

El Pollo Loco has introduced its new Buffaloco Wings for a limited time, the company has announced.   Buffaloco Wings are prepared to order and then smothered…

National Restaurant Association names new board officers

September 13, 2009

The National Restaurant Association has announced the election of its new officers during the association's September board meeting in the nation's capital. …

KFC to become NFL sponsor

September 8, 2009

KFC has signed an agreement to become the National Football League's quick-service marketing partner, according to a story by NASDAQ.com.   From NASDAQ.com:…

Pollo Campero sees strong opportunity for U.S. expansion

September 3, 2009

Pollo Compero, which got its start in Latin America, has plans to become one of the top-50 U.S. quick service restaurant brands with 300 stores by 2014. …

Popeyes promotes wings with photo contest

August 31, 2009

Popeyes Louisiana Kitchen is promoting its limited-time offer wings with a nationwide consumer-generated photo contest: "Get Some Wings and Get Away," the…