McDonald’s goes a little bit country

February 13, 2011

Country singer Lee Brice is currently being featured in a series of videos, interviews and acoustic performances at McDonald’s restaurants throughout the…

Californians now able to count calories

December 29, 2010

Federal guidelines stipulating the display of nutritional information at restaurants will begin rolling out in March. California, however, is getting a head…

Sonic taps Zenith as creative partner

December 22, 2010

In May, Sonic Corp. outlined a number of initiatives to boost sagging sales. Among those efforts were a new media plan that "did more with less;" a plan that…

KFC U.K. gets fresh

December 9, 2010

KFC U.K. has shifted its focus to fresh. In doing so, two units are testing a new layout design that includes in-store images and videos highlighting the…

BK UK jumps on digital menu boards

November 29, 2010

More than 700 Burger King restaurants throughout the United Kingdom now feature sharper, more modern digital menu boards. The boards replace traditional…

White Castle debuts barbecue menu

August 29, 2010

Customers in Lafayette, Ind. were the first to experience White Castle's new barbecue concept. The city was chosen from 420 White Castle restaurants in 1…

Wireless Ronin reports huge revenue increase

August 12, 2010

Wireless Ronin Technologies Inc. has announced a 99 percent second quarter increase from 2Q 2009. The report was announced Thursday for the period ending June…

Four Soft ROI Benefits of Digital Signage in the Restaurant Industry

Digital signage can increase profits, but also it yields benefits that are more difficult to measure. Learn how digital signage can increase customer and…

Digital menu boards at the drive-thru: Fad or game-changer?

by Alicia Kelso — Editor, QSRWeb.com

Insiders and technology providers are divided on how quickly, if ever, the technology will become mainstream at quick-service restaurants.