CSPI threatens suit over McDonald's use of toys in Happy Meals

June 21, 2010

Health advocate organization Center for Science in the Public Interest is not too happy with McDonald's Happy Meals. The nonprofit organization has served the…

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

Arby's creates chief innovation officer position

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June 21, 2010

Arby's Restaurant Group Inc. has brought another former executive back into the fold with the appointment of Warren Chang to the newly created position of…

Sonic Q3 net down 34.5%, appoints new CMO

June 21, 2010

Sonic Corp. continues to be impacted by the challenging economic environment, as evident in its third quarter earnings report. Meanwhile, the company also…

CSPI threatens suit over McDonald's use of toys in Happy Meals

June 21, 2010

Health advocate organization Center for Science in the Public Interest is not too happy with McDonald's Happy Meals. The nonprofit organization has served the…

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

NPD reports specialty coffee and breakfast sandwiches key to growth

June 20, 2010

According to market research firm The NPD Group, breakfast accounted for nearly 60 percent of the restaurant industry's traffic increase over the past five…

NPD reports specialty coffee and breakfast sandwiches key to growth

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June 20, 2010

According to market research firm The NPD Group, breakfast accounted for nearly 60 percent of the restaurant industry's traffic increase over the past five…

El Pollo Loco offers double the chicken for $5

June 17, 2010

El Pollo Loco has returned its $5 add-on special, this time allowing customers to double the amount of chicken in their family meal purchase. For example…

Culver's spices up summer with 3-Pepper Chipotle sandwiches

June 17, 2010

Culver's is heating up summer with two new sandwiches: 3-Pepper Chipotle ButterBurger and 3-Pepper Chipotle Chicken Sandwich. The 3-Pepper Chipotle…

Wienerschnitzel launches new frozen treat

June 17, 2010

Hot dog chain Wienerschnitzel has introduced a new frozen treat, the new Chocolate Chip Cookie Dough Freezee, just in time for summer. A combination of…

DQ's Blizzardmobile serves up cold ones

Mobile event vehicle helps promote Blizzard anniversary and new offering.

El Pollo Loco offers double the chicken for $5

June 17, 2010

El Pollo Loco has returned its $5 add-on special, this time allowing customers to double the amount of chicken in their family meal purchase. For example…

Culver's spices up summer with 3-Pepper Chipotle sandwiches

June 17, 2010

Culver's is heating up summer with two new sandwiches: 3-Pepper Chipotle ButterBurger and 3-Pepper Chipotle Chicken Sandwich. The 3-Pepper Chipotle…

Wienerschnitzel launches new frozen treat

by

June 17, 2010

Hot dog chain Wienerschnitzel has introduced a new frozen treat, the new Chocolate Chip Cookie Dough Freezee, just in time for summer. A combination of…

DQ's Blizzardmobile serves up cold ones

Mobile event vehicle helps promote Blizzard anniversary and new offering.

Whataburger to offer breakfast sandwich giveaway

June 16, 2010

Whataburger is treating its customers to a free breakfast sandwich during a customer appreciation event June 22. From 7 a.m. to 10 a.m., all 700-plus stores…

Whataburger to offer breakfast sandwich giveaway

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June 16, 2010

Whataburger is treating its customers to a free breakfast sandwich during a customer appreciation event June 22. From 7 a.m. to 10 a.m., all 700-plus stores…

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.