Deep-discount offering, national media plan pays off for Popeyes

August 19, 2009

Popeyes' deep-discount PayDay promotion in April and a new national advertising plan helped the company fight off competition as it worked aggressively to…

Auntie Anne's uses social media to celebrate National Lemonade Day

August 19, 2009

Auntie Anne's is celebrating National Lemonade Day today with a social media game that rewards timely participants with a free Lemonade Mixer.   Auntie Anne's…

Krystal targets energy drink fans with online campaign, coupon

August 19, 2009

Krystal restaurants has launched on online ad campaign and coupon for free coupon for its new proprietary Krystal Blitz energy drink, launched last month. …

Burger King's Angry Whopper moves into Canada

August 18, 2009

Burger King is heating up the globe with its Angry Whopper and playing up on the burger's name in its promotions. Following the sandwich's introduction in…

Taco Bell ramps up food truck tour via Twitter

The social media site allows the chain to solicit suggestions for events and announce upcoming locations.

Carl's Jr., Hardee's bite back in burger wars

August 17, 2009

With Burger King and McDonald's debuting their own premium burgers, regional chains Carl's Jr. and Hardee's are not taking the entries lightly. Andrew F.

Coca-Cola expands awareness of Freestyle dispenser with social media

August 17, 2009

The Coca-Cola Co. recently expanded its test of its new 100-flavor-plus Freestyle dispenser, adding test markets in Southern California and Utah.   To increase…

Krispy Kreme returns football doughnuts to lineup

August 16, 2009

Krispy Kreme Doughnut Corp. has kicked off the gridiron season with the return of its football doughnuts. Beginning today, the football-shaped treats topped…

Technomic finds growth opportunities for restaurants in consumer catering

August 16, 2009

The recession has taken its toll on the restaurant industry, including brands that have grown their catering services by focusing on box lunches or party trays…

In-N-Out named favorite in Esquire chef poll

August 16, 2009

Esquire Magazine asked the country's top chefs to rate their favorite fast food restaurants. The winner: In-N-Out Burger. Other mentions include small regional…

Commentary: McDonald's won the recession, but will it survive the recovery?

August 12, 2009

Industry forecasters are saying that the recession is most likely over, and Slate Moneybox commentator Daniel Gross says McDonald's is one of the recession's…

Krispy Kreme to sponsor NFL Carolina Panthers

August 12, 2009

Krispy Kreme Doughnut Corp. has entered into a sponsorship agreement with the NFL Carolina Panthers that includes the company's signature products being…

Tim Hortons, Cold Stone make progress on co-branding in N.Y.

August 12, 2009

Tim Hortons in Western New York is making progress on its co-branding test with Cold Stone Creamery, having added the ice cream shop to 10 of its Tim Hortons…

Taco Bell plans breakfast, other product launches

August 12, 2009

Taco Bell plans to extend its share of the quick-service market from 3 percent to 5 percent with a variety of new product launches, according to a story in…

Consumer concern over sodium intake impacts product development

August 11, 2009

Americans love sodium, but many consumers are starting to pay more attention to their intake, according to new research from consumer, product and market…

Will dual-branding work for Wendy's and Arby's?

Experts question whether two competing segments can adequately share the love.

McDonald's responds to PETA's McCruelty campaign

August 10, 2009

People for the Ethical Treatment of Animals is stepping up its "McCruelty" campaign against McDonald's Corp. over its U.S. chicken slaughtering methods, this…

McDonald's July comps up 4.3%

August 9, 2009

McDonald's Corp.'s continues to see positive same-store sales, although not to the level of the prior year. The company's global comparable sales rose 4.…

Pretzelmaker Facebook sweepstake promos new lemonade

August 9, 2009

Pretzelmaker/Pretzel Time has played into the flavored lemonade and tea trend with the addition of its own new Wildberry Lemonade as part of its mid-summer…

Dairy Queen to hold 4th Annual DQ Miracle Treat Day

August 9, 2009

Dairy Queen is hosting its 4th Annual North American "Miracle Treat Day" on Aug. 13, when $1 or more from every Blizzard sold on that day will be donated to…