Marketing Features
Roast beef leads the menu at Lion's Choice
by Mandy Wolf Detwiler — Editor, Networld Media Group
Missouri-based Lion's Choice brings the beef - roast beef, that is - to St. Louis. The legacy brand has 32 units and has opened eight in the last four years.
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Capriotti's, Original ChopShop, Sweetfin leaders talk extending hospitality to digital customers
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Technology is playing a big role in providing a robust digital customer experience.
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Value, support makes Little Caesars attractive to franchisees
by Mandy Wolf Detwiler — Editor, Networld Media Group
Little Caesars has been a privately held company since its founding in 1959. Typically a private company, Chief Development Officer Jeremy Vitaro sat down with…
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Starbird, Fuku, Atomic Wings leaders talk love-hate relationship with delivery apps
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
Brand leaders offer insight on managing third-party delivery apps and the brand app and hurdling challenges.
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Red Chickz, Brix Holdings, Thanx execs talk loyalty programs, personalization, social media
by Mandy Wolf Detwiler — Editor, Networld Media Group
Three executives spoke about issues in the restaurant industry at the Fast Casual Executive Summit held last month in Indianapolis, Indiana.
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Mooyah Burgers, Jersey Mike's leaders share loyalty program tips
by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com
As food prices continue to climb so does the value of a restaurant loyalty program, for both the customer and the brand.
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Halo Burger’s history, dedication to community makes it stand out
by Mandy Wolf Detwiler — Editor, Networld Media Group
Halo Burger just celebrated its 99th birthday and the storied QSR brand has made its mark as a regional company in Michigan with a focus on community.
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Chip Cookies bakes up plans for 500 stores in 5 years
by Mandy Wolf Detwiler — Editor, Networld Media Group
Chip Cookies has 10 units in Utah and Idaho. The brand's leadership plans to open 500 stores in the next five years.
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Original ChopShop, McAllister's, Mutt's Canine Cantina leaders share clever marketing tips
by Mandy Wolf Detwiler — Editor, Networld Media Group
A panel discussion at the Restaurant Franchising and Innovation Summit examined ways to market without breaking the budget.
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Panda Express celebrates Lunar New Year with specialty campaign
by Mandy Wolf Detwiler — Editor, Networld Media Group
Panda Express, a 2,200-unit family-owned American Chinese brand, has created a specialty game just in time for the Lunar New Year. Kevin Holmes, executive…
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How Chick’nCone’s Instagrammable product wows franchisees
by Mandy Wolf Detwiler — Editor, Networld Media Group
Chick'nCone combines the best of both worlds: sweet and salty. The concept thrives on social media and has gained an instant following, making it an attractive…
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Chester's Chicken undergoes redesign, focuses on fresh
by Mandy Wolf Detwiler — Editor, Networld Media Group
Chester's Chicken has a bold new look that corresponds with the company's fresh, never frozen focus on fried chicken.
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Uniforms become more functional for employee satisfaction
by Mandy Wolf Detwiler — Editor, Networld Media Group
As recruitment and retention of employees become more critical, uniforms play a bigger part in satisfaction and morale.
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Roll-Em-Up Taquitos on a franchising fast track
by Mandy Wolf Detwiler — Editor, Networld Media Group
Roll-Em-Up Taquitos has three stores open, but 11 deals for 80 units in the works. With regional expansion plans, the company might just be coming to a center…
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Jack in the Box's eclectic menu not hindering operations
by Mandy Wolf Detwiler — Editor, Networld Media Group
Jack in the Box offers consumers five dayparts and a large menu boasting burgers, tacos and snacks. Ryan Ostrom, chief marketing officer, explains how and why…
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White Castle celebrates 100 years, National Fast Food Day
by Mandy Wolf Detwiler — Editor, Networld Media Group
White Castle turned 100 this year. Learn how the brand celebrated a century of serving up iconic burgers and how it plans to mark National Fast Food Day today.
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A&W plays up 1980s marketing snafu with 3/9-pound burger
by Mandy Wolf Detwiler — Editor, Networld Media Group
Back in the 1980s, A&W tried to go toe-to-toe with McDonald's Quarter Pounder. The results were hilariously disappointing. Liz Bazner, A&W's senior director of…
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Blaze Pizza, Bojangles execs discuss switching from a transactional mindset to a customer mindset
by Mandy Wolf Detwiler — Editor, Networld Media Group
Restaurants are ditching the transactional mindset to focus on customers. A panel of brand executives explained how their companies are putting the customer…
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Delivery wars heat up as services turn to OOH advertising
by Kevin Damask — Editor, Digital Signage Today
The delivery service wars — battles between DoorDash, UberEats and Grubhub — have been raging for several years as each brand jockeys for position as the…
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Krystal celebrates Atlanta with immersive design
by Mandy Wolf Detwiler — Editor, Networld Media Group
Krystal Restaurants teamed up with an Atlanta design firm to celebrate the culture, heritage and spirit of the town it calls its headquarters. We talked to the…
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