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Marketing Features

What QSRs stand to gain (or lose) by taking a stand

by S.A. Whitehead — Food Editor, Net World Media Group

This year —  more than most —  there are plenty of issues up for debate, and many brands are choosing sides. New research shows this act of social…

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Is your QSR a brand of ... influence?

by S.A. Whitehead — Food Editor, Net World Media Group

Want to really pull in that up-and-coming Gen Z-er? Better get to know their online "friends" and fast.

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Is Subway's problem bigger than a footlong?

by S.A. Whitehead — Food Editor, Net World Media Group

The North American Association of Subway Franchisees — representing thousands of U.S. franchisees — said its survey of members showed that 75% of those…

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Expert preparation tips for QSR boycotts, vitriol in presidential election year

by S.A. Whitehead — Food Editor, Net World Media Group

The boycott of Wendy's that ensued after the online "pile-on" under the hashtag #Wendysisoverparty, could happen to any QSR, but these three marketing and…

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For Mom's Day, White Castle asks: 'Is life really too short to stuff a mushroom?'

by S.A. Whitehead — Food Editor, Net World Media Group

While most busy moms may not have much time to stuff mushrooms, White Castle hopes some of their kids and partners will try that feat for them this Mother's…

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Top online COVID-19 coverage for QSRs: From borrowing options to menu must-haves

by S.A. Whitehead — Food Editor, Net World Media Group

Need guidance on how to get a loan without the help of a traditional bank? Wondering about your QSR's coffee sales in a pandemic-wary world? This review of…

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QSR DIY kits: Cure for COVID-19-induced 'cabin fever?

Taco shops want you to toss taco parties, while ice cream parlors hope their do-it-yourself sundaes will melt your heart. DIY kits are proving to be a new…

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Nathan's Famous tech transformation: Serving customers 'where, when and how' they want it

by S.A. Whitehead — Food Editor, Net World Media Group

After a solid 102 years in existence, Nathan's Famous — one of the few U.S. brands around for the last pandemic in 1918 — has made a timely tech transformation…

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Burger King, Popeyes, Tim Hortons company CEO lays out COVID-19 response

Restaurant Brands International CEO Jose Cil sent an information-filled letter to the system, media and investors to provide a look at the many levels the…

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The Big Shift: Transition to 'delivery only' tough, but potentially lifesaving

by S.A. Whitehead — Food Editor, Net World Media Group

The pandemic that has now got the U.S. restaurant industry in a stranglehold is forcing many brands to delivery-only operations, which not only is requiring…

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Is your restaurant speaking the COVID-19-era customer's language?

by S.A. Whitehead — Food Editor, Net World Media Group

The seismic shift that COVID-19 has put on everything about restaurant "life as usual" demands an equally substantial shift in marketing and communication…

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Adapting to the new normal: Vendors offer free services to restaurant operators

by S.A. Whitehead — Food Editor, Net World Media Group

Restaurant operators are scurrying to completely revamp operations to meet the needs of a more or less "locked-in" customer through delivery, drive-thru and…

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McDonald's, Taco Bell celebrate the 'power of 3' in new LTOs

McDonald's and Taco Bell each kick off LTOs focused on tripling the sizes of two favorite menu items.

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American QSR customers enter their 'blue mood'

by S.A. Whitehead — Food Editor, Net World Media Group

What do purple food, an illegal South American bean and a funky blue fungus on corn have in common? According to Technomic, they're all proven, promising food…

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Navigating QSR social media 'landmines' on way to customer conversions

by S.A. Whitehead — Food Editor, Net World Media Group

A digital marketing expert speaking at last week's Mid-America Restaurant Expo in Columbus, Ohio said all the data points to the fact that QSRs and social…

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McDonald's giving away McMuffins during Wendy's breakfast launch

McDonald's will give away free Egg McMuffins Monday when Wendy's launches its much ballyhooed breakfast menu.

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Has your QSR's social media strategy got a hole in it?

by S.A. Whitehead — Food Editor, Net World Media Group

A digital marketing expert speaking at the Mid-America Restaurant Expo this week said many restaurant brands have voids in their social media marketing…

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QSRs say 'XO, XO' during Valentine's Week

by S.A. Whitehead — Food Editor, Net World Media Group

When plucking the petals off the "loves me, loves me not" daisy, QSRs have definitely landed on "loves me," with a bevy of offerings this Valentine's Week…

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Moving from pizza to pistachio doughnuts: Chicago restaurateur says it's a natural

by S.A. Whitehead — Food Editor, Net World Media Group

Ask a pizzaiolo the key to mastering the pie and you'll likely hear it's the dough. Chicago restaurateur Rich Labriola won't argue that point. In fact, he's so…

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Domino's digs into GPUs' data-churning mega-muscle to transform customer experience

by S.A. Whitehead — Food Editor, Net World Media Group

Domino's has discovered a virtual goldmine in the data-handling computer power of a resource once confined to the picture-heavy needs of video gaming — the GPU.

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