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Marketing Features

Calling all restaurant leaders' ears: Podcast starts here Nov 30

by S.A. Whitehead — Food Editor, Net World Media Group

Ready for an early holiday gift? QSRweb is joining with sister sites, Fast Casual, Food Truck Operator and Pizza Marketplace, to start a weekly podcast on all…

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Many happy returns: 4 brand leaders discuss customer retention strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Repeat visits are top of mind for every brand but few may realize how critical the fourth customer visit is and why it requires a specific strategy. That's…

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McDonald's Colombia uses interactive signage to get customers dancin' in the streets

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently partnered with worldwide outdoor advertising company, JCDecaux Colombia, to deliver a digital signage dance party to celebrate the Big…

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Fun with food: An essential to the eatsa experience

by S.A. Whitehead — Food Editor, Net World Media Group

Automation is only part of the story at the tech-heavy eatsa chain, where brand leaders have had recent success duplicating the operational platform with other…

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Garbanzo's, Jimboy's Tacos, Nekter discuss how customer data 'makes' the in-store experience

by S.A. Whitehead — Food Editor, Net World Media Group

Customer data collection is the name of the game today when it comes to crafting the best customer experience. But brand leaders can still get stuck with reams…

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Gen Z, community, financial visibility: 3 keys to business success

by S.A. Whitehead — Food Editor, Net World Media Group

From capturing the hearts of an elusive Gen Z to connecting with your community and reaping financial visibility's rewards, this year's Three:15 session at the…

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Subway: The future means 'more'

by S.A. Whitehead — Food Editor, Net World Media Group

With new CEO Trevor Haynes at the helm, Subway is taking a fresh approach that is all about doing "more" for the menu, customers and franchisees.

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Keeping your kiosks out of thieves' reach

With the rapid addition of internet-connected technologies that touch the same network as the point-of-sale system, new opportunities for credit card data…

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Pei Wei, Kizuki, Curry Up Now discuss the challenge of showing up in unbranded search

by S.A. Whitehead — Food Editor, Net World Media Group

Three fast casual Asian-centered restaurant brands took to the stage Monday afternoon at the Fast Casual Executive Summit in Seattle to talk about the…

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White Castle, Cinnabon, Your Pie: Travelers along the 'alternate revenue' stream

by S.A. Whitehead — Food Editor, Net World Media Group

Increasingly, QSR brands see the need to expand their revenue universes by creating retail products that can not only add a new source of revenue, but also get…

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White Castle 'slides' into fast food history with 'Impossible' feat today

by S.A. Whitehead — Food Editor, Net World Media Group

One of the oldest traditional "fast food" burger brands, White Castle, today leapt headlong into new territory by officially becoming the first national truly…

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They like email, billboard ads: Surprise! It's Gen Z

by S.A. Whitehead — Food Editor, Net World Media Group

Gen Z: If you were expecting just a more exaggerated version of the super-digital millennial, prepare to have your eyes opened.

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Restaurants and Gen Z: 'And now for something completely different'

Just about the time restaurateurs were getting millennials' buying behaviors down, the next wave of consumers has crashed onto the restaurant shores. Welcome…

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KFC's new training reality: Technology fit to the global market

by S.A. Whitehead — Food Editor, Net World Media Group

In Australia, it's Yammer-time, while in Russia, QR codes are showing workers the way. KFC's approach to training technology depends entirely where you are in…

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KFC cuts back-of-house training time 75% in North American tests

by S.A. Whitehead — Food Editor, Net World Media Group

KFC has begun testing a system in the U.S. that cuts back-of-house employee training time down from four or five weeks total, to just one week, according to…

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Food Network's former marketing maven offers best branding strategies at October Fast Casual Executive Summit

As the former marketing and branding executive for food media powerhouses like Food Network and the Cooking Channel, Susie Fogelson has a lot to share with…

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Study: Most QSRs aren't 'cool' — why that's a problem

by S.A. Whitehead — Food Editor, Net World Media Group

Here's the bad news for QSRs: Most brands are not cool. That's the conclusion that research consultancy, Magid, recently came to after surveying 6,800 diners…

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QSRs in a blockchain world: A restaurant leader's essential guide

by S.A. Whitehead — Food Editor, Net World Media Group

The blockchain may sound like something that has absolutely nothing to do with the restaurant business, but nothing could be further from the truth. Innovative…

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Maximizing the QSR 'transformers': Online ordering, loyalty apps, digital signage

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

NPD Group joins two restaurant brands to talk about the tech "transformers" of the restaurant business today and how to make the most of them for your brand.

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Kiosks, digital signage: Issues, but benefits worth it

by Elliot Maras — Editor, Kiosk Marketplace & Vending Times

Global food service operator, Sodexo, and travel plaza operator, Love's, told an audience at the recent Dallas ICX Summit that even though there are…

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